Outwit, outplay, outlast...

I predict this one is only going to get better and better...

Author

Samantha McLean
April 11, 2023

Image: Midjourney

The title of this one is about my love of the TV show Survivor.

However, finding a unique marketing differentiator - as part of any good marketing plan- is also important. It is important to identify the strengths and weaknesses of your competition.

It used to be a time-consuming piece of research.

But not so much any more…

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