The title of this one is about my love of the TV show Survivor.

However, finding a unique marketing differentiator - as part of any good marketing plan- is also important. It is important to identify the strengths and weaknesses of your competition.

It used to be a time-consuming piece of research.

But not so much any more…

Today’s prompt of the day

Here are the names of my top competitors in the real estate industry: [competitor 1], [competitor 2], [competitor 3]. Could you please generate an analysis of their strengths, weaknesses and market position?

If you’re not in real estate and you landed here and think, ‘this is a cool prompt’, just replace ‘real estate industry’ above with your industry. It works.

At this point, the results ChatGPT gave might only be a ‘good first draft’, but this prompt gave me a good indicator of where I might need to focus my marketing efforts if I was a real estate agent wanting to differentiate from some of the established businesses here the Gold Coast.

My full prompt and the full outputs from ChatGPT 4 are below for paying subscribers.

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