Grow your Community with Letters from Santa

A couple of days ago, I mentioned that the big fella in the red suit is not too far away, so if you are keen on using the “Letters from Santa” strategy to build some Christmas cheer in the community, you might want to start thinking about it now.

If you’re wondering what Letters from Santa is, well, its a genius move that pretty much every agent swears by when it comes to building databases and relationships.

I believe Chris Gilmour from All Properties Group is the original creator of the “Letters from Santa” marketing strategy, but there have been several variations and iterations since then.

With AI tools like ChatGPT, I think you could make it better - and entirely your own.

This is a subscriber-only update on last year’s post, and the core strategy has two basic steps:

1. Collect details of all the kids in your community who want a letter from Santa.

2. Draft a “letter from Santa” and deliver it to the kids.

Or, if you have a marketing department, you could expand it to a two-way thing with four steps:

1. Get the kids to write a letter to Santa stating what they would like for Christmas (get them to deliver them to a letterbox marked “North Pole” in your office).

2. Collect those letters and analyse them for what they want (easily done by snapping a pic and asking ChatGPT transcribe and file the contents).

3. Email the parents with the answers so they know what to get the kids for Christmas.

4. Draft a “letter from Santa” and deliver it to the kids.

Table of Contents

• Part 1: Project plan

• Part 2: Invite parents to participate (opt in)

• Part 3: Now it’s time to ‘ghostwrite’ letters on b …

• Part 4: Create your images

• Part 5: Create an AI Video instead of a letter.

Part 1: Project plan

You’ll want to have the kids with their Santa letters in hand by the 2nd or 3rd week of December, so let’s work backwards on that - here is the prompt:

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