Empathy Mapping: Winning your customers hearts and minds

Understanding what motivates your clients is essential for connecting with your clients.

While it’s easy to focus on property features, the emotional drivers behind buying and selling decisions are what truly matter when it comes to building a relationship with your prospective client.

This is where empathy mapping comes in - a powerful technique that AI can help streamline.

NB For extra AI Powered Personalisation, use the prompts in today’s post combined with the power of Crystal Knows - you can find more on that tool in the post 👇

What is Empathy Mapping?

Empathy mapping is a framework that helps you understand your clients' perspectives by exploring:

• What they're thinking and feeling

• What they're hearing from others

• What they're seeing in the market

• What they're saying and doing

Traditionally, gathering these insights required expensive market research. Now, you can develop these insights quickly and affordably with the prompts I have outlined below.

Practical Prompts for Real Estate Empathy Mapping

Here are some effective prompts to try:

Creating a Detailed Persona

Using the empathy mapping process, define a customer persona for a [age]-year-old [gender] living in [suburb], who is [relevant details]. Include what they might be thinking, feeling, seeing, hearing, saying, and doing when considering selling their home.

If you test this prompt with a scenario for a 70-year-old male in Runaway Bay who was recently separated, the AI will produce an incredibly detailed profile that will probably reveal concerns you might not have even considered.

Uncovering Client Concerns

Once your persona is defined, the next step is to dig deeper into these specific concerns with this prompt:

Subscribe to Premium to read the rest.