The easiest way to create content that your followers actually want is to solve their problems and answer their questions.

Trust me, “I’m looking forward to my local real estate agents’ next “Just Sold” post on Instagram”, said no one ever.

(NB, I’m not saying that you shouldn’t sprinkle some of the just listed/just sold/sneak peeks into your social content, as it’s necessary for social proof, but it shouldn’t be the only thing you do!)

My go-to book on this is Marcus Sheridan’s “They Ask; You Answer,” which everyone starting a content marketing strategy should read.

But while you are, here are a couple of additional ideas for generating posts for Instagram (or your blog) with options for sales, PM and leadership.

You'll see, at the heart of this methodology is answering questions and solving pain points.

Of course, you can tweak these prompts to suit your requirements or situation.

Prompt/s of the Day:

Property Management

I am a property manager sharing investment growth tips for landlords who want to grow the value of their investment portfolios and rental income. Can you please give me 7 content ideas for each day of the week that will hit the most common pain points they face. I want to give them quick, simple tips that will help them achieve their goals. Please make the content relatable and educational.

View the result here.

Leadership (attracting new team members)

I am a real estate business owner sharing tips for real estate sales agents who want to take the next step in their careers and grow their commission income. Can you please give me 7 content ideas for each day of the week that will hit the most common pain points they face. I want to give them quick, simple tips that will help them achieve their goals. Make the content relatable and educational.

View the result here.

Sales Agent

I am a real estate sales agent in [Broadbeach Waters] sharing tips for homeowners in the area about the selling process and maximising the value of their property. Can you please give me 7 content ideas for each day of the week that will hit the most common pain points they face. I want to give them quick, simple tips that will build trust with my audience and give them quick wins. Make the content relatable and educational.

View the result here.

Let me know how you go!

Happy Hunting 🚀