The race to intimacy

“If you’re sitting in this room today and you’re head isn’t exploding with the pace of change in technology, you are not really paying attention…”

This is how Jeff Turner opened his keynote on the topic of real estate and AI at Elite Retreat ‘23.

So, in one sense, I think it’s probably a good thing that my head pretty much has been exploding since November last year.

That means I’m paying attention. Tick.

Sometimes I’m not sure what to do with that, and I assume some of you guys are all in that boat too.

None of us really know how everything will end up, but you’re here, and so that means you are paying attention.

So that’s a big tick for you, too.

There were so many cool takeaways from Jeff’s presentation, but here are just two that I really loved.

The first is the ‘race to intimacy’.

What Jeff means here is creating a deep and trusting relationship with your clients.

The platforms or businesses that can earn the trust of their users to the point where users are comfortable sharing their personal data will be the winners in the AI era.

So leaders need to be laser-focused on building trust - along with using technology to provide better service.

The second is …

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