Prompt Pack: Negotiation Strategies for Real Estate with ChatGPT/Claude

In many places, there has been a bit more stock around, and days on the market are perhaps a little higher than usual in some areas.

Of course, that’s the laws of supply and demand - and that’s real estate.

So, in times like these, understanding the forces shaping a customer’s decision-making process can be the difference between getting your client sold and someone wanting to pull out.

So today, we’re not doing the typical - “here’s a prompt” thing - and these aren't your typical ChatGPT prompts.

While most of the prompts here on aipoweredagents.com are focused on marketing or ‘customer journey’, this Prompt Pack is built on Bob Moesta's revolutionary demand-side selling principles. These principles will hopefully help you understand what’s really driving your clients’ decisions.

The four forces impacting negotiation

Every negotiation involves a delicate interplay of Push, Pull, Anxiety, and Habit Forces.

These forces dictate a seller’s motivation, hesitation, and ultimately, their willingness to accept or reject an offer.

Push Forces: What's Driving Them to Sell?

Push Forces are the seller’s internal motivators—why they’re selling now and what’s pressuring them to act.

• Timeline Pressure: Are they relocating for a job? Downsizing for retirement? Or just testing the waters?

• Cost of Staying: Monthly mortgage payments, interest rates, maintenance, or missed opportunities can add urgency.

• External Market Factors: A great offer now might seem better than gambling on an uncertain auction.

2. Pull Forces: What’s Drawing Them Forward?

Pull Forces reflect a buyer’s or seller’s vision for the future—their ideal outcome.

• What’s Next? Are they moving to a dream home or unlocking equity to invest elsewhere?

• Progress They Want: The faster they sell, the sooner they can start their next chapter.

• What Does Success Look Like? They want to sell at the highest possible price but without unnecessary delays or risks.

3. Anxiety Forces: What’s Holding Them Back?

Anxiety Forces are the fears and uncertainties that make us hesitate.

• Market Concerns: Will holding out lead to a higher bid or leave them empty-handed?

• Price Fears: What if the auction doesn’t meet their expectations?

• Worst-Case Scenarios: Losing the current buyer, market conditions worsening, or needing to start over.

4. Habit Forces: What Emotional Attachments Exist?

Habit Forces are the sentimental ties and comfort factors keeping sellers from moving forward.

• Emotional Attachments: Family memories or long-term ownership can make letting go tough.

• Comfort Factors: Selling is stressful—staying is familiar.

• Hesitations: They may feel unsure about parting with a home that’s been part of their identity.

Prompt Pack

How to Use These Prompts

Think of these prompts as your negotiation strategy assistant. Whether you're:

• Interviewing new clients

• Preparing property marketing

• Handling negotiations

• Supporting client decisions

• Managing transactions

These prompts help you focus on what matters—helping your clients make progress in their lives rather than just completing a transaction.

The collection is perfect for agents who want to move beyond features and benefits to create deeper client connections and better outcomes.

I’ve included:

• Buyer and Seller Analysis

• Offer presentation

• Counter Offer

• Negotiation Dialog Templates

• Objection Handling

• Progress Focused Strategy

• Stalemate Resolution

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