Lead magnet

"The best marketing doesn't feel like marketing." - Tom Fishburne

Dall-e via Canva: An oil painting by Matisse of a checklist or workbook sitting on a desk

While social media is a great traffic source, the ultimate goal for every real estate agent should be to build an email list.

Why? Because an email list is something you own, it’s personal and it’s a great way to nurture clients.

And you can’t get Zucked or Musk’d.

But how do you get potential clients onto your email list?

There are many ways, but a common one is via lead magnet.

A lead magnet, by definition, is something valuable that you would offer for free that someone would offer you an email address for.

Some people use eBooks, video tutorials, and coupon codes; I’ve even seen dollar bills given away at tradeshows in exchange for a passer-by’s email address.

(If you’re an experienced marketer, you know this stacks up because whether you’re running Facebook ads or handing people cash, you pay for the lead acquisition in one way or another.)

The goal of a lead magnet is to attract potential customers by providing them with something of value and building a relationship with them so that they are more likely to buy from the business in the future.

So I wondered what ChatGPT knows about lead magnets for real estate agents.

Today’s Prompt of the Day

What are some lead magnet ideas for real estate agents?

And I got 10 reasonably good ideas here:

  1. Homebuyers' Guide: Create a comprehensive guide that outlines the homebuying process, including tips on finding the right property, negotiating the price, and navigating the closing process.

  2. Home Sellers' Guide: Similarly, create a guide for home sellers that covers topics such as preparing the home for sale, setting the right price, and staging the property for showings.

  3. Neighbourhood Guide: Offer a guide that details the various neighbourhoods in your area, including information on schools, restaurants, and other amenities, as well as real estate market trends and property values.

  4. Home Valuation Tool: Offer a free home valuation tool that allows potential clients to get an estimate of their home's value.

  5. Virtual Tours: Offer virtual tours of properties for sale or rent, allowing potential clients to view the properties without leaving their homes.

  6. Mortgage Calculator: Offer a free mortgage calculator that helps potential clients estimate their monthly mortgage payments.

  7. Market Report: Provide a monthly or quarterly market report that offers insights into local real estate trends and market conditions.

  8. Checklist for First-Time Homebuyers: Create a checklist that outlines the steps first-time homebuyers need to take to prepare for the home-buying process.

  9. Investment Property Analysis Tool: Offer an investment property analysis tool that helps potential clients evaluate the potential returns on investment properties.

  10. Home Improvement Guide: Offer a guide that provides tips and advice on home improvement projects that can increase a home's value.

These are just a few ideas to get you started. The key is to offer valuable resources that address the needs and concerns of your potential clients.

I’m guessing you could go down additional rabbit holes by asking ChatGPT to outline each lead magnet and hey presto! something done is better than perfect!

For my paid subscribers - again thank you - I’ve included my lead magnet checklist below the paywall goes into quite a bit more detail on the three stages of setting up a successful lead magnet: Plan, Build, Launch.

Happy Hunting 🚀

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