Introducing AI-powered agents

"A brand is a story that is always being told." - Scott Bedbury, Branding Consultant.

Done is always better than perfect, and when I started this little A.icebreakers project, I didn’t want to overthink anything too much I just wanted to get it out there.

So the name A.icebreakers - as some of you know - was just a bit of a play on the common term “icebreaker” for all of us that didn’t quite know what to say to the robot.

“Breaking the ice”, if you will (but with an A in front of it).

But I’ve been feeling for a while now that the naming decision was a bit hasty and maybe slightly too clever. And super hard to say on a YouTube CTA!

So to coincide with the completion of Transform 13, where we changed the Facebook Community Group to the name AI Powered Agents, I’m also in the process of changing this blog to the same name.

From a marketing perspective, I feel like it’s simpler to work with and clearly states an improved outcome for the reader.

It’s probably also better for SEO (if that’s even still relevant!!)

The mission and ethos as I work through my checklist (see below) remain the same - it’s going to be AI for good, as I’ve said a number of times, saving time on first drafts and mundane things should be spent on things only humans can do, like building relationships.

At the moment, I’m playing with the idea of a logo and would love to know what you think of it (no doubt I will continue to play with this as well!).

Today’s Prompt of the Day

So today’s prompt is all about re-branding - something that is always topical in the real estate industry!!

Could you please give me a checklist of things I should do if I am rebranding a substack blog?

And here is ChatGPT4’s answer:

Rebranding a blog, whether it's on Substack or another platform, involves several important steps. Here is a general checklist you could follow:

  1. Clarify your vision and mission: Before you start the actual process of rebranding, you need to have a clear idea of what your new brand will represent. Define your mission, vision, and core values.

  2. Research your audience: Understand who your audience is and what they expect from your content. Research their demographics, preferences, and needs. This will help you ensure that your rebranded content aligns with your audience's expectations.

  3. Decide on a new name (if applicable): If part of your rebranding process involves changing the name of your blog, ensure that the new name aligns with your mission and vision. Also, make sure it's unique and not already in use by another brand.

  4. Develop a new logo and visual identity: Your logo and visual identity should be consistent with your new brand vision. Consider colours, fonts, and imagery that align with your new brand.

  5. Revise your content strategy: Depending on your new brand direction, you may need to revise your content strategy. This could involve changing the topics you cover, the tone of your writing, or the types of content you produce.

  6. Update your website design: If you're rebranding, your blog's design should reflect the new brand identity. Update colours, fonts, images, and layout to match your new brand.

  7. Communicate with your subscribers: Let your subscribers know about the rebranding. You can send an email announcement or publish a post about the changes. Make sure to communicate why you're rebranding and what changes they can expect.

  8. Optimize for SEO: If you're changing your blog's name or domain, you'll need to update your SEO strategy. This may involve changing your keywords, meta descriptions, and URL structures.

  9. Legal Considerations: If you're changing your name, logo or other branding elements, consider registering them as trademarks to protect your brand.

  10. Monitor and adjust: After the rebranding, monitor your analytics to see how your audience is responding. You may need to make adjustments based on their feedback.

Specific to Substack, you will also want to:

  1. Update your Substack URL and name: You can change your newsletter's URL and name in your Substack settings.

  2. Update your Substack profile: This includes your profile picture, bio, and about section. These should reflect your new brand identity.

  3. Notify Substack subscribers: When you're ready to launch your new brand, send a post to your subscribers explaining the change and what they can expect moving forward.

Please remember that all these steps should be thoughtfully planned and executed. Rebranding is a significant undertaking and should not be done in haste. If you're unsure about any step, consider consulting with a branding professional.

All pretty good advice, I think, so I’m going to aim to tick off a few more of these over the next couple of days.

Stay tuned and happy hunting 🚀

PS Come and join the conversation in AI-Powered Agents on Facebook.

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