How to get ChatGPT to write your LinkedIn posts

"You can always edit a bad page. You can't edit a blank page." - Jodi Picoult

This is my final in this week’s series on ChatGPT and LinkedIn. I’m sure there are many more topics to cover on these two things, but hopefully, you’ve gotten a lot out of :

  • Monday’s prompt on writing headlines (so you can get found)

  • Tuesday’s prompt on writing a personal description (so your chances of getting found increase by 3.9x - according to LinkedIn)

  • Yesterday’s tool - Taplio, which helps you automate reach and engagement on LinkedIn (huge timesaver)

Today, we’re going to deal with creating content using ChatGPT.

There are plenty of ways we could go about this. We could write articles, create newsletters, carousels, images, or just good regular posts.

This one requires a bit of a workflow, so here goes.

Today’s Prompt of the Day

We’ll start by getting ChatGPT to fetch us the news. To do this, you’ll need to have ChatGPT-4 which can browsing. (Alternatively, I like Perplexity for this use case!)

And the prompt I would suggest goes something like this.

Provide article suggestions for my LinkedIn profile based on the [type of news] news released on [todays date]. These suggestions should address current trends, challenges or best practices that [your connections] would find valuable and engaging.

Let’s say my main business is property management; I would customise this to say something like:

Provide article suggestions for my LinkedIn profile based on property news released today. These suggestions should address current trends, challenges or best practices that property investors in Australia would find valuable and engaging.

Bear in mind that browsing is still a tad flakey (but it will get better). Also, note that I have said ‘Australia’ as the location; you might want to choose a different country, state, or suburb as your base.

ChatGPT has come up with this response:

I've found a few articles based on today's property news in Australia that could be engaging for property investors.

  1. "Australia Cities Post Record Rent Rise Led by Sydney and Perth" - Bloomberg​(1). This article discusses the unprecedented annual rent increase in Australia's major cities in May, with Sydney and Perth leading the rise by 13.2% each. Investors could find this news valuable as it indicates areas where rental yields are high.

  2. "Queensland Property Prices Tumbled After Boom but Now Every Region is Rising Again" - ABC New(2). This piece covers the fluctuations in property prices in Queensland. After a significant drop, prices are now slowly rising, with the Gold and Sunshine coasts experiencing increases equivalent to about $1,000 a week over the past three months. It also discusses the role of interest rates in these changes, suggesting that further rate hikes could dampen property price increases. The article highlights the importance of understanding the dynamics of the property market and the influence of macroeconomic factors like interest rates.

I am still searching for more articles, particularly those that cover the latest best practices for property investment in Australia. I will update you as soon as I find them.

So, with a second prompt, we will turn them into LinkedIn content.

But for this one, you’ll need to do a little bit of the work yourself.

If you’ve been following me for a while, you should know by now that most effective prompts follow a pattern [instructions]+ [context]+ [style].

So roughly, what we should be asking is something like this:

Please write me [type of text] about [topic] for [target audience] in the style of [style].

So here is my full prompt and the response for this example:

Write two posts for my LinkedIn addressing today's news stories. I am a property manager talking to investors who are my clients so I need to use a semi-formal style and focus on what might be interesting to them. My clients are mostly property investors in Australia.

As you can see, this prompt loosely follows my formula:

  • Type of text = posts for Linkedin

  • Topic = the news stories found in the last search

  • Context = I am a property manager talking to investors

  • Style = Semi-formal, talking to clients

Below is my result from ChatGPT.

I just want to reiterate that none of these are finals. But as Ms Piccoult says, you can always edit a bad page, and what takes roughly 10 minutes now used to take hours.

So you do need to edit a bit and add your own flavour, I would also do away with the ‘Dears’ and ‘Hellos’ too… and probably carry on with a few more prompts asking for better hooks, better hashtags, and image ideas. Definitely better calls to action. You guys know the drill.

Post 1:

Title: "Embracing the Surge: Understanding the Implications of Rent Rise in Sydney and Perth"

Hello Esteemed Investors,

Some noteworthy news has come to light today. Bloomberg reports that Sydney and Perth have seen an unprecedented annual rent increase, with a rise of 13.2% each in May​1​.

This rise is fueled by rapid population growth and a significant shortfall in property listings, reflecting powerful inflation pressures in our economy. As property managers and investors, these factors are vital to consider when evaluating our portfolios.

What does this mean for our strategy moving forward? The increase in rental yields in these cities presents a compelling opportunity for investment. However, it's essential to remember that successful investing is not about capitalising on short-term trends but understanding and leveraging long-term market dynamics.

Let's continue to stay informed, adaptable, and seize the opportunities that the Australian property market presents.

#PropertyInvestment #RealEstate #Australia #Sydney #Perth

Post 2:

Title: "Queensland's Property Rollercoaster: A Case Study in Resilience"

Dear Investors,

The property market's dynamism is part of its charm, and Queensland's recent journey is a perfect example. ABC News reports that property prices in the region, after falling sharply last year, have begun to rise again, with the Sunshine and Gold coasts recording the highest increases​2​.

This turn of events illustrates the resilience of the property market and its potential for recovery after downturns. It underscores the importance of patience and strategic planning in property investment.

Moreover, in light of these developments, it's a good time to consider the potential of Queensland's property market in your investment strategy. But as always, be cautious and informed. Further interest rate hikes could impact these gains, so it's crucial to stay updated with market trends and economic indicators​2​.

Stay positive and keep an eye on the prize, because every dip in the market is a potential opportunity.

#PropertyInvestment #RealEstate #Australia #Queensland

Post 3:

Title: "Leveraging Technology: Enhancing Your Property Investment Strategy with Online Calculators"

Dear Valued Investors,

In the dynamic and competitive world of property investment, technology can be a powerful ally. One tool that can greatly assist us in navigating this landscape is the online property investment calculator. These calculators are designed to help you understand property finance and the costs associated with buying and selling a property, crucial elements of any successful property investment strategy​3​.

Whether you're a first home buyer or an experienced property investor, being fully aware of all the costs involved in buying or selling a property before embarking on the process is important​3.

Moreover, even small changes to your mortgage repayment strategy could save you a fortune in the long run, emphasizing the value of a mortgage repayment calculator​3​. And don't forget about assessing your affordability - online calculators can also help you determine your home loan borrowing power​3​.

So, as we continue to make informed decisions and seize the opportunities that the Australian property market presents, let's leverage these digital tools to their fullest potential.

#PropertyInvestment #RealEstate #Australia #Proptech

Happy Hunting 🚀

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