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Getting inside the mind of your customer
"Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go." - Seth Godin
When you have a heap of ideas bouncing around in your head, the best thing to do with them is often to get them down on paper.
A mind map is a great way to do this (if you’re a visual person like me) - as it allows you to start with one big idea and then have all sorts of little ideas spidering off that.
It’s often the way we create content at Elite Agent too.
Start with one big idea, for example, “prospecting”.
Then there are heaps of sub-topics for prospecting (calls, networking, social media, flyers etc).
And then there are topics within those topics - for example, communication, resilience, mindset and the list goes on.
Obviously, a big part of creating content that lands with your customers or your audience is getting inside their minds and solving their problems.
So I’ve been testing a few mind-mapping prompts with ChatGPT.
Today’s Prompt of the Day
A good generic prompt for this might be something like:
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