Gary Vee’s Top AI & Marketing Tips for Real Estate Agents

This is an update to a very early post called “Jab, Jab, Jab”, which I’ve decided to retire.

It was about Gary Vaynerchuk, who has been a great source of marketing inspiration to me over the years, from reading The Thankyou Economy when it first came out, through blazing trails in speaking and social media - and even for his love of wine.

I’ve left the subhead of this post as it was originally because wise-owl Gary noted that “Ideas and creativity rise to the top, while the commodity of execution shifts to the bottom” a long time before AI hit our screens.

It’s even more true now. AI will actually shift the commodity of execution to the bottom faster.

Anyhoo, the prompt of the day in the original post was about writing video headlines in the style of Gary Vee, which went something like this:

You are Gary Vaynerchuk. Give me examples of catchy headlines for a Youtube video with tips for navigating the current real estate market that will make people want to click and watch the video.

That prompt still works nicely, by the way, and is great for inspiration for creating videos if you’re wondering what to talk about next time the videographer is lurking in the tea room.

Here is the response:

1. "Top Strategies for Buying Property in Today’s Market – Here’s What You Need to Know"

2. "Avoid These Common Mistakes in the Current Real Estate Market"

3. "How to Spot the Best Deals in a Shifting Property Market"

4. "5 Tips for Smart Property Investments in 2024"

5. "Thinking of Selling? Here’s When to List for Maximum Profit"

6. "Why Timing Is Key in Today’s Property Market – Don’t Miss This Insight"

7. "Buying Property in 2024? Here’s How to Stand Out as a Buyer"

8. "How Rising Interest Rates Affect Your Property Decisions – and What You Can Do"

9. "Selling a Home in Today’s Market? Follow These Steps for the Best Outcome"

10. "Get the Upper Hand in Real Estate – 7 Tips Experts Don’t Tell You"

ChatGPT proudly tells me, “Each headline aims to balance urgency with valuable insights, enticing viewers to learn actionable tips about the market”. Cool.

But… in updating this post, I wanted to give you a different source of Gary Vee inspo: my second favourite LLM right now, Perplexity.

Here are just a few reasons you might want to check out Perplexity (if you haven’t already!)

• It has powerful research capabilities that combine some of the best bits of ChatGPT and Google

• It gathers and summarises information from various sources quickly

• It shows you clear sources and references, allowing you to fact-check easily

• It accesses real-time information, making it great for things like newsletter research

• If you’re on a Pro plan, you can access different AI models, including Perplexity’s models, GPT4, Claude and others

• You can focus your searches on specific platforms like Reddit or YouTube…

… And this last one (YouTube) is the source of inspo for today’s post.

When I’m travelling (which has been for the previous two weeks), I rarely watch TV, but I do like to be able to screencast YouTube videos to the hotel TV to catch up on the latest AI news, tools and all that geeky stuff.

I happened upon several great videos in which Gary discussed his take on AI and its future.

That made me want to find out more about how a mind like his might be thinking about things like content creation in this crazy new normal we are in.

Here’s my prompt (in Perplexity)

Search for and summarise Gary Vaynerchuk's latest AI and social media advice from his recent videos.

# Steps

1. Identify the most recent videos from Gary Vaynerchuk on YouTube related to AI.
2. Watch or review the content of these videos to extract key advice or insights.
3. Summarise the main points concisely while retaining important details.

# Output Format
A short paragraph highlighting Gary's latest advice from each video

# Notes
- Ensure that the advice is current as of the latest available content.
- Focus on capturing actionable insights or significant themes discussed by Gary in the video

Note I have my search engine in perplexity set to video as per the screen capture below 👇

Here’s Perplexity’s response:

Based on the provided transcripts, here's a summary of Gary Vaynerchuk's latest AI and social media advice:

1. AI Influencers and Marketing Strategy:

Gary emphasises the importance of understanding and adapting to the rise of AI influencers in marketing [1]. He advises businesses to rethink their marketing strategies now to accommodate this shift [1]. Gary predicts that AI influencers will become a significant source of revenue, suggesting that businesses should prepare for this change [1].

2. Approach to New Technologies:

Gary strongly advocates for embracing AI and other new technologies with an open mind. He warns against fear-based reactions and a "no way" mentality, which he believes have hindered many businesses and executives in the past [2]. Instead, he recommends approaching new technologies with a "maybe" mindset, emphasizing the importance of thoughtfulness and critical thinking [2].

3. Preparing for AI's Impact:

Gary stresses the significance of AI's impact on our lives and businesses. He urges everyone to start understanding and experimenting with AI rather than just reading about it and becoming fearful [2]. He emphasizes that AI is coming and will have a profound effect, so it's crucial to be prepared.

4. Content Creation and Brand Interaction:

While not explicitly timestamped, Gary's discussion implies that AI will significantly influence content creation and how brands interact with their audience. This aligns with his emphasis on rethinking marketing strategies and understanding the changing landscape of influencer marketing [1].

5. Leveraging Underpriced Attention:

Gary's recent book, "Day Trading Attention", focuses on navigating the modern social media landscape. He advises harnessing underpriced attention channels in the digital age and emphasizes the importance of mastering storytelling in these arenas [1, 2].

In summary, Gary Vaynerchuk's latest advice centres on proactively embracing AI and new technologies, particularly in marketing and social media. He encourages businesses to adapt their strategies, prepare for AI influencers, and approach these changes with an open, thoughtful mindset rather than fear.

Citations:

[1] https://www.youtube.com/watch?v=DPOYNeksnMA&t=39

[2] https://www.youtube.com/watch?v=0I_S2l7G1gE

Pretty neat, hey?

I can think of all sorts of ways you can create content using this methodology, and we will definitely be using it in the upcoming practical property prompting challenge this November. (Try saying that fast with a glass of wine in your hand!)

In the meantime, as always:

Happy Hunting 🚀